नमस्ते

I’m Rakesh , A Performance & Growth Leader

Rakesh Mittapelly
Performance Growth Lead Gen Analytics
I build acquisition engines optimized for qualified leads and revenue, not form volume alone

12+ Years in Performance & Growth Marketing

Portfolio Hire me
12+Years of experience
8+Markets led
₹12CrMonthly media owned
15+Accounts led
75%Lower cost per sale

about.

Call me Rakesh, I am a performance and growth marketing leader who builds acquisition engines that turn media investment into revenue. With 12+ years of professional experience, I have owned paid-media strategy, planning, optimization, measurement and stakeholder reporting across India, UAE/MENA, Australia, USA, UK, Canada, Qatar and Singapore.

I have managed monthly media investments up to ₹12 crore and led a 12+ member team across agency, platform and brand environments, in industries such as BFSI, Real Estate, EdTech, D2C, FMCG, Technology, Automotive, Healthcare and Travel.

I am deeply committed to qualified demand over vanity volume, whether it’s cutting cost per sale, lifting lead quality, or scaling revenue and ROAS for high-ticket brands.

experience.

  1. Mélange Digital - Head of Performance Marketing

    May 2024 - Jul 2026

    Owned end-to-end performance marketing across Meta, Google, LinkedIn, Quora, Reddit and Microsoft Ads for D2C brands and UAE lead generation, managing ₹10–50 lakh per client a month.

  2. Span Media Communications - Head of Performance Marketing

    Sep 2024 - Jan 2026

    Led a 6–8 person performance team across Real Estate and Automotive mandates, and shaped strategy for new-business pitches.

  3. CloudThat - Senior Performance Marketing Consultant

    May 2024 - Jan 2025

    Managed ₹30 lakh in monthly Google and Meta investment, from strategy and planning to optimization and stakeholder reporting.

  4. BC Web Wise - Performance Marketing Lead

    Sep 2023 - May 2024

    Raised Real Estate quality-lead rate on Meta from 5.25% to 11.32% and EdTech lead quality from 9% to 28%, on ₹5–6 crore monthly budgets.

  5. Pinstorm Technologies - Performance Marketing Lead

    Oct 2021 - Jun 2023

    Cut in-app cost per sale by 75% while tripling sales on 20% of the budget, for FNP Global, Sharekhan, Paytm Money and more.

education.

  • Osmania University MBA - Finance & E-commerce

    First Class

    Graduated 2012

    • Specialised in Finance and E-commerce

  • University of Mumbai - B.Sc Biotechnology

    Graduated 2008

    • HSC, Board of Intermediate, Hyderabad - Mathematics, Physics & Chemistry, First Class (2005)
    • SSC, Board of Secondary Education, Hyderabad - First Class (2003)

accolades.

Published Global Case Studies On TikTok Ad-Format Performance – ByteDance (TikTok)

Ohh I forgot,
i Still Have 5 Experience
More! From MediaCom
through ByteDance
(TikTok)! See on My Resume Rakesh Mittapelly

skills.

  • Performance Marketing
  • Growth Strategy
  • Lead Generation
  • Analytics
  • Media Planning
  • ROAS Optimization
  • Team Leadership

tools.

Search & Programmatic

  • Google Ads
  • YouTube
  • DV360

Social & Paid Media

  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads

Analytics & Measurement

  • GA4
  • Tag Manager
  • Adobe Analytics

Ads & Growth

  • Quora
  • Reddit
  • Microsoft Ads

clients.

  • E-commerce & D2C - FNP Global, Ganga Fashion

    Healthy Mithai · ChocolateX · Healing Pharma

  • Real Estate - Lodha, Godrej Properties, Rustomjee

    NVT Lifestyle · Shapoorji Pallonji · Omkar · Trump Tower Dubai

  • BFSI - ICICI Prudential, Kotak 811, Paytm Money

    DSP BlackRock · PNB MetLife · Sharekhan · Reliance General

  • FMCG & Beauty - P&G Portfolio, Revlon India

    Ariel · Tide · Pampers · Gillette · Pantene · Olay

  • Tech, Auto & EdTech - Samsung Mobile, Jaguar Land Rover

    Bosch · Altigreen · Thomas Cook · Analytics Vidhya

High-Ticket
Real Estate Growth

  • Real Estate
  • Google & Search
  • Meta & Social
  • Media Buying
  • CRM Measurement

  • NVT Lifestyle

    Media strategy, planning & implementation for ~1,200 units a year at ₹5–9 Cr ticket sizes.

  • Lodha Real Estate

    High-value portfolio planning across ~₹3,000 Cr a year, with ₹1–50 Cr tickets.

  • Quality-Lead Optimization

    Raised the Meta quality-lead rate from 5.25% to 11.32% & reached 9.86% on Google.

  • Awareness To Booking Measurement

    Connected media to CRM outcomes with GA4, GTM, Meta Pixel, CAPI & Enhanced Conversions.

Global Growth

  • Growth Strategy
  • Multi-Market Media
  • Revenue & ROI
  • Team Leadership
  • Agency Partnerships

  • Trainalta, Australia

    Generated AUD 7M–8.5M in revenue in 12 months, lifting profit 50% at an ROI index of 150.

  • ByteDance (TikTok)

    Led agency onboarding in India’s West region & supported global SMB growth across 5 markets.

  • iProspect (Dentsu)

    Led a 12+ member team across 15+ accounts & contributed to 80% of major sales pitches.

  • MediaCom (GroupM) & Performics

    Owned P&G digital budgets & ₹4–5 crore monthly BFSI investments with forecasting.

notable Projects

Revenue And
Cost-Per-Sale Wins

Pinstorm
  • Performance Marketing
  • Search Optimization
  • Bid Strategy

  • In-App Cost Per Sale

    Cut in-app CPS from ₹10,000 to ₹2,500 & tripled sales on 20% of the original budget.

  • Search Sales Growth

    Delivered 220% incremental Search-sales growth & cut Search CPS from ₹12,000 to ₹3,500.

  • Meta Cost Per Sale

    Reduced Meta CPS from ₹16,000 to ₹4,500 through audience, creative & bid testing.

  • Multi-Market E-commerce

    Ran ₹10–12 crore monthly programs for FNP Global across UAE, Qatar & Singapore.

Lead Quality And
D2C Growth

  • Lead Generation
  • EdTech
  • D2C Growth
  • CRM Integration
  • Conversion Tracking

  • EdTech Lead Quality

    Raised quality-lead rates 9%→28% on Meta, 14.5%→32.5% on Google & 17%→38.2% on LinkedIn.

  • D2C Acquisition & ROAS

    Led acquisition, revenue & ROAS growth for Healthy Mithai, ChocolateX & Healing Pharma.

  • UAE Lead Generation

    Directed programs across Real Estate, Healthcare, Education, Dental, Salons & Car Rental.

  • Measurement Stack

    Strengthened tracking with GA4, GTM, Meta Pixel, CAPI, Enhanced Conversions & CRM.